RRP £32.99 Lowest New Price £27.36

Butterworth-Heinemann Number of pages: 882 Language: English (Original Language) Language: English (Unknown) Language: English (Published)

RRP: £32.99
Solid and thorough
Review date: 2007-07-25 Rating: 8 out of 10

I was looking for a solid text to help with the marketing module of my MBA. I browsed a lot of text off-line and found this one looked best. It has a good balance of detail and simplicity and is logical and clearly laid out. While Kotler may look sexier and be well known, I found this one easier to use.

I'd give it 4 1/2 stars if I could, losing 1/2 star because it's a couple of years old now. Good value for the price. Probably more suited to academics than practitioners because it's more about theory than actually how to implement.